How (not) to be seen
Art direction, Styling, Editor
Thesis Project
This project is the visual translation of a theoretical inquiry into digital identity: if the self is a fragmented flow governed by algorithms, this shoot stages the body’s submission to that process. It explores the paradox of contemporary visibility: the obligation to conform to aesthetic “templates” (trends, -cores, memes) to be recognized by the algorithm, only to disappear as an individual and become a purely remixable surface.
While the early internet promised anonymity (“On the internet, nobody knows you’re a dog”), today that freedom has been replaced by the constant performance of identity. We don’t just wear clothes; we wear “Skins” that act as both shields and interfaces.
The action unfolds on a meta-linguistic set: a physical green screen panel with visible edges, situated within a liminal space.
The Green Screen
Rather than a post-production tool, it functions as a “portable non-place”, a threshold where the subject is clipped, manipulated, and redefined.
Aesthetic
A grotesque, DIY, and amateur-digital vibe that mirrors the frenetic, fast-traveling imagery of the web.
The Model as Avatar
A single model acts as a Hollow Template. She is a modular identity, an interface that the algorithm fills with different “skins.” This demonstrates how a single person fragments into a thousand aesthetics, losing authenticity to become a functional tool of the feed.
Venice 2026