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How (not) to be seen

Art direction, Styling, Editor

Thesis Project

This project is the visual translation of a theoretical inquiry into digital identity: if the self is a fragmented flow governed by algorithms, this shoot stages the body’s submission to that process. It explores the paradox of contemporary visibility: the obligation to conform to aesthetic “templates” (trends, -cores, memes) to be recognized by the algorithm, only to disappear as an individual and become a purely remixable surface.

While the early internet promised anonymity (“On the internet, nobody knows you’re a dog”), today that freedom has been replaced by the constant performance of identity. We don’t just wear clothes; we wear “Skins” that act as both shields and interfaces.

The action unfolds on a meta-linguistic set: a physical green screen panel with visible edges, situated within a liminal space.

The Green Screen

Rather than a post-production tool, it functions as a “portable non-place”, a threshold where the subject is clipped, manipulated, and redefined.

Aesthetic

A grotesque, DIY, and amateur-digital vibe that mirrors the frenetic, fast-traveling imagery of the web.

The Model as Avatar

A single model acts as a Hollow Template. She is a modular identity, an interface that the algorithm fills with different “skins.” This demonstrates how a single person fragments into a thousand aesthetics, losing authenticity to become a functional tool of the feed.

Venice 2026

How not to be seen — page
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